In 2010, FB Agency was born, a multibrand agency created by Jochen Botte (former, CEO O’Neill Belgium/France) en Mario Fagel (former, Sales-Manager O’Neill Belgium/France).
We started with Dakine as mainbrand, and Brunotti on concultancy base in the Belux. In 2012, due to our extened network and succes we proudly became Dakine Benelux.
In 2014, Brunotti finally joined our ranks! A no brainer deal and great add value for FB Agency! In 2015, we moved to our 700m2 showroom in Melle.
Since then Fb Agency is on the roll, so other brands started knocking on our door! In 2020, we are back where it all started and O’Neill Benelux has joined our line up again!
As markets shift, brands will always come and go and they will create new opportunities...
FB Agency proves that being actual present, in small markets as Benelux, can lead to revenue retention and even volume increase...
Dakine Benelux is ranked 3rd on the Euro market, due to our presence, our professional approach and appealing showroom!
A self-employed agency is the most flexible and cost efficient solution from brand to client, the personal approach gains trust and is highly appreciated.
The direct client feedback, straight to product development, is crucial and results in well balanced collections.
Our 20+ years of experience in market knowledge and products is an indisputable add value. Professionalism resulting in growth and serving more than 250 clients in the Benelux!
We are ready for the future!
"The warm welcome in the spacious showroom
creates a positive mood."
"The personal contact, tailored product advice
and relaxed vibe is crucial."
"Professionals, with a heart."
"FB Agency, a long-term relationship."
"Ready for new opportunities."
O’Neill, is a Californian surfbrand started in 1952 by Jack O’Neill (+2017). It moved from San Francisco to Santa Cruz by the end of the decade. Jack is credited to have invented the wetsuit, his son Pat the surfboard leash. The
company produces wetsuits, performance water and snow sports inspired apparel for young adults, and lifestyle apparel. The products are distributed to 86 countries worldwide.
Dakine, a history of innovation.
Dakine is founded in Hawaii in 1979, by Rob Kaplan, now located at the base of Mt. Hood, Oregon. Dakine builds high quality backpacks, travel bags, accessories, outerwear and clothing for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel. They Live it. Build it. Test it. Improve it, and do it all over again next season! We are Dakine.
no matter the conditions. We are ready! 1979, Italian windsurfer Claudio Brunotti started his own shape room in Scheveningen, Holland, after being infected by the great surfing conditions. Brunotti is still expanding and is being sold in more than 38 countries. Combining high-end materials and having respect for the environment, create the best possible fashionable beach-, mountain- and citywear.
Brunotti is service and "Never Out of Stock" products...
American Tourister is the 2nd largest luggage brand in the world, present in more than 90 countries worldwide, offering an extensive collection of hip, colourful and affordable lifestyle bags. A combination of quality, style and functionality.
Going to school, on holiday or on your next adventure? We’ve got you covered!
MUESLII sprung to life in 2007, Milan, Italy, stemming from a genuine obsession for bags and accessories. It has simple and hands on approach:
curiosity, fanaticism and attention to details are the inspiring key values of the brand. It’s about mixing and matching different materials, designs, styles and concepts. It’s about sailing the world to discover new ideas, materials and colours. Striving to keep ahead of times and fads is the brand’s mission, to bring people the hottest design. Stuff you can proudly sport around, whenever and wherever.
Having 25 years of experience in sports- & fashion industry, becoming self employed and starting up "FB Agency" was a dream come true!
Graduated physiotherapist. / Disport, store, retail, sales & purchase. / Nike 1996-2001, representative, key-accountmanager. / Intersport Belux 2001-2002, representative. / D’Light retail, wholesale manager Chill'Out. / O'Neill BelgiumFrance, Chill'Out 2002-2011, CEO. / FB Agency 2011-...
cell +32 473 94 32 34
Sea, fashion and retail, are the main keywords in my carreer, life and our agency!
Knapp-Targa, sales, purchase assistent. / Sporthome, sales & purchase manager / D'Light, Chil l'Out, wholesale. / O’Neill Belgium, sales manager / FB Agency (2011-...)
cell +32 475 43 43 44
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Multi Brand Agency
Gontrode Heirweg 136 - 004, 9090 Melle - Belgium